Responsible Consumption

Responsible Consumption

Our advocacy for responsible drinking continued, contributing to Rwanda Police’s campaign to sensitize the public against driving under the influence of alcohol, putting safety first as always. The “Don’t Drink and Drive” campaign, which was rolled out under the slogan “Gerayo Amahoro”, reached thousands of people with the aim of making Rwandan roads safer.

We are committed to responsible consumption of our alcoholic drinks in order to make moderation cool. Beer is a natural fermented drink that, when enjoyed in moderation can be part of a balanced lifestyle. However, when alcohol is not consumed responsibly, there are clear health and behavioural risks. For some people and on some occasions, it is better not to drink at all.


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