Primus the most known beer on Rwandan market, playing in the lower mainstream segment. For the past 60 years, Primus has maintained a strong reputation for its quality and appealing taste. As indicated with the brand tagline “Primus, Yacu Iwacu”, it is well known for its national pride, togetherness and friendship proposition. These propositions are brought to life through relevant campaigns. In the last decade, Primus transformed the Rwandan music scene with various sponsorships and will continue to bring enjoyment to Rwandans nationwide. Primus is available in 72cl and 50 cl bottle.