ABOUT BRALIRWA PLC
In 1957, Bralirwa was established in Rwanda with the construction of a brewery in Gisenyi. Two years later in 1959, Primus, our best selling beer brand was made available to our customers and has remained the most popular beer in Rwanda to date. Through the years, our beer portfolio has grown in tandem with the Rwandan society and currently includes Primus, Mützig, Mutzig Class, Legend, Amstel Malt, Turbo King and Heineken all proudly produced at the Gisenyi brewery. Since 1974, we are also producing and selling soft drink brands under a licensing agreement with The Coca-Cola Company. Our soft drink brands include Coca Cola, Fanta Orange, Fanta Citron, Fanta Fiesta, Sprite, Stoney, Krest Tonic and our own Vital’ O.
Our drink offerings have been and remain at the center of Rwanda’s social culture.
Since 1971, Bralirwa Plc is a subsidiary of the Heineken Group, which holds 75% of its shares. On 31st January 2010, we became a public limited company, having been the first to list on the Rwanda Stock Exchange (RSE).
Bralirwa Plc is incorporated in the Republic of Rwanda under law no7/2009 of 27 April 2009 relating to companies and registered by the Office of the Registrar General under no 100004348.
To become a world class sustainable beverage producing company in Rwanda with high quality brands that satisfy needs and give enjoyment to our consumers, while respecting our people, society and environment in which we live.”
BRALIRWA’s three core values of Respect, Enjoyment and Passion for Quality are derived from its parent company’s (Heineken N.V.) values. These values are based on the Company’s passion for quality beverages and its consistent respect for employees, business partners, customers, shareholders and all others who are connected to it. The values help to define the corporate culture and working methods within the organization.