LAUNCHING UNDERAGE ALCOHOL RESPONSIBLE CONSUMPTION

 

Kigali, 14th August 2014, Bralirwa Plc launches the underage alcohol responsibility campaign in secondary schools through Rwanda.  As part of its efforts to tackle the impact of alcohol misuse on its business and in the communities in which it operates, Bralirwa is launching a new campaign aiming at reducing  abuse of alcohol by under age.
The aim is to engage, and involve children and stakeholders in our efforts to encourage responsible consumption of alcohol by legal age group.  
The Bralirwa underage campaign aims at promoting responsible drinking and discourage below age drinking of alcohol to our youth, Jonathan Hall said.
The message of the campaign is illustrated in cartoons which are most preferred reading books for children in primary and secondary schools. We have designed and produced 20,000 cartoons, to be dispatched in schools countrywide. Bralirwa Plc has partnered with other stakeholders in the area of child right protection such as National commission for children (NCC), Plan Rwanda, Imbuto foundation to disseminate the message to the target group countrywide.


END

 

Bralirwa Plc.

Bralirwa Plc is a Rwandan company producing and selling beers and soft drinks. The Company’s beer brand portfolio includes Primus, Mützig, Guinness, Amstel and Turbo King produced in the Gisenyi brewery and Heineken which is imported from Holland. Primus, the Company’s largest selling beer brand has been available to consumers since 1959.  Since 1974, the Company has been producing and selling soft drink brands under a licensing agreement with The Coca-Cola Company. These include Coca Cola, Fanta Orange, Fanta Citron, Fanta Fiesta, Sprite, Krest Tonic and the Company’s own brand Vital’ O.
The Company was founded in 1957 with the construction of a brewery located in Gisenyi. Since 1971, Bralirwa Plc is a subsidiary of the Heineken Group, which holds 75% of the shares of BRALIRWA with the remaining 25% listed on the Rwanda Stock Exchange.
As a socially responsible company Bralirwa Plc supports a variety of projects from Education to Health and Environment.

Calendar

Invitation to the 9th Annual General Meeting of shareholders


on 22nd May, 2019 at 2:30 pm at Radisson Blu Hotel, Kigali.
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Bralirwa Full Year 2018 Conference Call


Friday 3rd May 2019 at 3:00PM CET
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Bralirwa HY 2018 Conference Call


29 August 2018 at 14:30

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Contact Us

BRALIRWA PLC
B.P. 131 KIGALI RWANDA
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: +250 252 587200 / 582993