BRALIRWA Plc announces departure of the Commercial Director Alexander Koch to Athenian Breweries, Heineken Greece

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Freddy Nyangezi

Corporate Affairs Manager
P.O. Box 131, Kigali, RWANDA
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Kigali, August 18, 2011-After almost four years Bralirwa Plc Commercial Director, Alexander Koch, will leave Bralirwa Plc as per September 1st, to continue his career elsewhere within the Heineken Company.

Alexander Koch started working at Bralirwa in November 2007 as Commercial Director, after having occupied several commercial positions within the marketing, trade marketing and sales disciplines with the Heineken Company. Koch has contributed to the strong growth of Bralirwa Plc over the past years, with several relevant marketing activations, such as the recent Primus Guma Guma Superstar contest, as well as improved service levels and customer orientation within the sales department.

It has been a great pleasure to work in Rwanda for almost 4 years. The country is going through some fast and visible positive changes and business dynamism has been very interesting. The team spirit within Bralirwa has been a great inspiration and motivation. With teamwork and passion everything is possible. It has been a great journey to successfully steer the commercial department and bring enjoyment to our consumers with our world class Rwandan brands”, said Alexander Koch Bralirwa Plc Commercial Director.  

Mr. Koch will be replaced by Mr. Jan van Velzen. Jan van Velzen (38) will start as Sales and Marketing Director for Bralirwa on August 22nd. He is a Dutch national and holds a Master degree in Business Administration. Prior to his position in Rwanda, he has been working as Marketing Manager Heineken at Athenian Breweries in Greece.   

I take this opportunity to wish the best to Alexander with whom I had the great pleasure to work with for the past four years. Alexander has brought to the Company a great spirit, team work, and experience. On behalf of the Board of Directors I would like to thank Alexander for his dedication, passion and his professionalism which brought significant improvements in both the sales and marketing discipline leading to a strong revenue growth during his tenure. We will also take this occasion to welcome Mr. Jan van Velzen to the Bralirwa Plc family, and our wonderful country Rwanda. We are confident that he will bring the best of his experience and motivation.” said Sven Piederiet Managing Director of Bralirwa Plc.



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