BRALIRWA Plc SOFT DRINKS PRICE INCREASE

 

Contacts for Media

Freddy Nyangezi

Corporate Affairs Manager
P.O. Box 131, Kigali, RWANDA
mobile: +250 78835 36 08
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

Kigali, January 21st 2012- Bralirwa Plc announces today an ex. factory price increase on all Bralirwa Plc soft drink products.

The price increase on these products has been implemented to cover input and business costs following the increase of transportation and raw materials costs.

Bralirwa Plc would like to draw the public’s attention to the fact that the price on soft drink products has not changed since 2008 while the price of the Company’s beers has changed several times; in order to cover its business costs, Bralirwa Plc has to adapt its prices on soft drinks accordingly.

Bralirwa Plc’s new recommended retail price for Soft Drinks will be 300 Rwf per bottle.

“An integrated communication plan will be put in place to inform our customers and consumers. We will also distribute new tariff lists with the recommended retail prices to all relevant outlets in the various sales channels to assure the respect of our recommended fair prices for our consumers” said Jan van Velzen the Bralirwa Plc Marketing and sales Director.

In order to maintain a fair price level for its consumers, Bralirwa Plc will continue to invest in various marketing activities, such as promotions, sponsorships and many others.


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About Bralirwa:

Bralirwa Plc is a Rwandan company producing and selling beers and soft drinks. The Company beer portfolio includes Primus, Mützig, Guinness, Amstel and Turbo King produced in our Gisenyi brewery and Heineken beer which is imported.

We produce Primus beer, our main brand since 1959 and our soft drinks plant started operating in 1974 in partnership with The Coca-Cola Company.We produce Coca-Cola brands, Coca -Cola, Fanta Orange and Fanta Citron, Fanta Fiesta, Sprite, Krest Tonic and own brand Vital’O.

The company was founded in 1957 with the construction of a brewery in Gisenyi, located at Lake Kivu. Since 1971, Bralirwa Plc is part of the internationally renowned Group Heineken which holds 75% of Bralirwa Plc shares while the 25% remaining shares are hold by independent shareholders. As a socially responsible company Bralirwa Plc supports a variety of projects from Education to Health and Environment.

 

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Contact Us

BRALIRWA PLC
B.P. 131 KIGALI RWANDA
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: +250 252 587200 / 582993