Bralirwa Officially Anounces the Start of Primus Guma Guma Superstar

Primus Suprestar logo

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Freddy Nyangezi

Corporate Affairs Manager
P.O. Box 131, Kigali, RWANDA
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Rhio's first General Assembly held in 2010
Primus superstar Launch

Kigali, 21st March 2011,Bralirwa Plc through its flagship brand Primus has been actively contributing to the development of Football with the Primus National Football League, to give fun and enjoyment to Football fans. Similarly, Primus aims at bringing maximum enjoyment and excitement to all Rwandans through Music.



Hence, Primus and Bralirwa Plc has decided to bring to life the best Music entertainment program ever brought to Rwanda: PRIMUS GUMA GUMA SUPER STAR.

Primus Guma Guma Super Star is a great music competition that will bring together all local artists and engage the whole nation in an exciting music journey. Ten artists will be selected to compete and demonstrate their best talent from May until July 2011.

Looking forward into improving music and encourage young talents; Primus in collaboration with East African Promoters (EAP) will be hosting this music competition. The purpose of this competition which will bring together all key players in Rwandan music industry is to leverage the music platform to a higher level.

Music is one of the key platforms which offer a lot of fun to people of all age, men, women and youth. Bralirwa Plc as a responsible Company felt the necessity to help music promoters and talents to improve the industry. Road shows and different concerts by the selected local artists will be brought countrywide during three months and a majestic concert will conclude the competition hosted by the internationally known American singer, Sean Kingston.

“Rwandan consumers will feel the enormity of the task that Primus is embarking to grow and develop local music”, said Alexander Koch, Bralirwa’s Commercial Director.

“Through this new project, Bralirwa is demonstrating its commitment to assist with developing the local music scene. As the Primus Guma Guma Super Star 2010 unfolds Bralirwa will seek to engage all Rwandan music fans in a way that has never been done before”, said Aline Asselot, Bralirwa’s Marketing Manager.

In addition to that, Primus Guma Guma Superstar will support Rwandan artists financially and follow up on their professionalism skills in order to support their career and eventually access the international scene.

The winner of the Project Primus Guma Guma Super Star competition will be rewarded financially and followed by a trip to the United States to produce one song and its video clip in featuring with the international artist from USA, Sean Kingston.

On May 1st, the Primus Guma Guma Super Star will be officially launched to the public in a big opening ceremony with the 10 selected contestants. During the following month of May and June, rehearsals and Roadshows across the country will enable the artists to present themselves to the public and get to their upmost for the live competition.

The first Primus Guma Guma Super Star performance event will take place on June 17st where all 10 contestants will perform live and invite all Rwandans to vote for them. The voting will be processed through SMS in the week following the event.

On June 24th, the 7 best artists receiving the most votes will perform and compete again to demonstrate the best of their live talent. Thus, 3 artists are eliminated at this stage.

On July 4th, following the same SMS voting process, another 3 artists will be eliminated and only the best remaining 4 contestants will sing and give their best to convince the public once again.

The Final event, whereby the Winner of the competition will be announced live, will take place on July 31st at Amahoro Stadium in front of thousands of fans, who will be delighted to hear Sean Kingston himself performing on stage.

primus superstar launch primus


Related Content:

Guma Guma Superstar Award Schedule

Nashimishijwe cyane no kuba narahamagawe n'umufasha wa nyakwigendera SEBANANI Andre.KING JAMES- By Inyarwanda, May 10, 2011

Primus Guma Guma Superstar: Irushanwa rije guteza imbere Umuhanzi Nyarwanda - By, Mar , 22 2011

Inkuru yabaye impamo Sean Kingston aje mu Rwanda muri PRIMUS GUMA GUMA SUPERSTAR - By Inyarwanda, April 27 2011



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